The resource is a YouTube video available online (apparently) since 2020. It’s a good resource for a warmer/lead-in activity to introduce the topic of online business and bricks and mortar businesses, but it can also be used in other stages of a lesson.
This activity involving the use of video/documentary is mainly aimed at business/marketing students who want to develop their knowledge on companies and their business/leadership models, strategies, etc, as well as teachers/lecturers who want to provide their business/marketing students with an approach/material such as a video-related activity that reinforces their knowledge on the referred concepts.
This activity helps students contact and use specific vocabulary and grammar regarding the world of business and marketing, employing different activities as suggested, namely: listening, speaking, and writing.
This resource was used in an English class of students studying the B2 degree in Marketing. As part of the syllabus, students were discussing the topic of Online business and other topics such as bricks and mortar businesses, among others. Besides doing the very activities as suggested by the coursebook and other teacher´s materials, students were shown a video presenting a documentary about the world-famous Amazon company and its path to success. The video is available on Youtube and the students were asked to watch it and pay particular attention to the lesson related concepts and items, its grammar and vocabulary so that they could use it later through a debate and possibly a writing activity, namely a sum up of the contents as watched.
Capacity to match the needs of lecturers and students
The provided tangible improvements
The capacity to motivate students to improve their language skills
Effectiveness in introducing innovative, creative and previously unknown approaches to LSP learning
Measurement of the transferable potential and possibility to be a source of further capitalisation/application for other language projects in different countries
Skills assessment and validation
Availability of appropriate tools for lecturers to monitor students’ progress and for students to assess own progress and to reflect on learning
Flexibility of the contents and possibilities for the LSP lecturers to adapt the contents to their and to students’ need
Assess the technical usability from the point of view of the lecturer and the student
Assess the accessibility from the point of view of the lecturer and the student
This resource corresponds to both lecturers' and students’ needs. Indeed, it supports teachers in their lessons to illustrate how the specific vocabulary from business or marketing may be used today. Furthermore, it challenges students to listen carefully to the video and pay attention to details to later use it within the very contexts of speaking/debating or writing. Learners may also watch it online on their own in case they need a further understanding. This YouTube video has got 13 694505 viewers and is of good quality regarding its contents. It is of easy access and usage as well.
This resource may also be used/applied in other languages, as long as English is the target language.
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